Data Collection

(a) Identify the following in the context of this study:

  • observational units
  • the variable
  • statistic (in words)
  • parameter of interest (in words)

Is the variable quantitative or categorical?

While Dr. Güntürkün was fairly certain the probability of a kissing couple turning right was larger than 0.50, he wasn't sure how much larger. A 2012 Tic Tac candy advertisement claimed that 74% of people tilt their head to the right when they kiss.

(b) Do you think 0.74 is too large or too small?

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